Inmetric provides online psychometric tools and HR services.
Since it is a new brand, it was important for us to create a very simple logo that’s easy to remember.
I’ve used the name of the company where I replaced the letter “E” with reversed number 3.
Number 3 is a metaphor for 3 things:
- Psychometric tools is based on numbers, therefore I’ve placed a number in the middle of the logo
- There are 3 main characteristics of inmetric – innovation, inspiration and insight
- The “tri” in “inmetric” means “three” in Slovak language
The services of inmetric company are quite complex, therefore I’ve created very simple illustrations across the whole website to help potential clients to get the clearer understanding of the tools.